March 6, 2018


For a better tomorrow.

Another reason to fall deeper in love with Sézane is here with the launch of their charity initiative DEMAIN (the French word for 'tomorrow'). Profits from the purchase of anything from their DEMAIN collection goes towards partner charities and projects that improve opportunities for underprivileged children. Sézane will release a new DEMAIN design on the 21st of each month (February's beautiful floral shirt is a spring must-have!) and this month in March, they will be opening a charity boutique in their Paris store to make it easy to shop and support DEMAIN's charity projects. The goal is to raise over 1 million euros and in just two months, they've raised over 200,000 euros, so I think they're on a great track to hit their goal! I can't wait to see the design they have in store for March, which supports ASAO, the charity for Western Africa and Senegal that creates housing and support for women and children.

I think it's an incredible point of character for such a major brand, who has the resources and audience, to dedicate their time and strategy towards a real difference and a better tomorrow. Sézane is just the sweetest.